What Growth-Hacking Means
Be creative, analytical, and skillfully use social media to boost your sales and grow quickly. At its core, growth-hacking is about reaching a large audience with creative marketing campaigns on a small budget. It originated in the startup scene to achieve rapid recognition through innovative marketing hacks. For a precise definition, check out Wikipedia.
Here are our 4 growth-hacking tips at a glance:
1. Personalized Ads & Emotions
Get to know your target audience—their interests, pain points, needs, and characteristics. The art lies in integrating these emotions into your online marketing campaign to instantly catch your users. Be an emotional game-changer!
Creating buyer personas can help. This way, you can visualize your ideal customer and better understand their problems and what solutions they are searching for.
2. Ditch the Name “Newsletter”
The phrase "Sign up for our newsletter" is overused and tiresome. We advise you to communicate clearly what users can expect from signing up and craft a creative call-to-action (CTA).
Show them your value & be transparent!
One key point for your newsletter strategy: offer your users real value. You can provide tips on product usage, write checklists, or summarize blog articles. Treat your newsletter as another content marketing channel, and you’ll soon see results.
3. Everybody Loves a Good Story
Storytelling remains a crucial part of online marketing, though it’s often neglected. Authentic and creative stories evoke emotions, and true story: emotions lead to purchase decisions.
Storytelling in content marketing can be realized in various ways. Luckily, platforms like Facebook and Instagram offer specific formats for this purpose, such as carousel posts, Instagram Stories, IG Reels, and IG TV. Experiment, be creative and bold, try new things, and analyze the results. Experiment, analyze & repeat!
4. Don’t Forget Your CTAs
Calls-to-action (CTAs) are all about prompting users to take a specific action. Many people think of CTAs only as website buttons. But please be aware: CTAs can also drive more engagement, clicks, and ultimately conversions on social media.
What to keep in mind for CTAs? They should include active verbs like “discover” or “book.” They should be clear and communicate their purpose. So, please avoid using slang in CTAs that only you and your colleagues understand. Again, offer your users value, because a good CTA clearly answers the user's question: “What’s in it for me?”
Want more tips? Our LinkedIn Basic Tips will also help you put yourself and your business in the spotlight. Take 5 minutes and learn how to spruce up your LinkedIn profile.
